Brand Development
Rupert The Dog
Building a children's IP from scratch from voiceover pipeline to merch to investor strategy.
Year :
2025
Industry :
Kids Media
Client :
Personal Project
Project Duration :
On going
Problem :
Most kids' brands are built by studios with big budgets and slow pipelines. For independent creators, the barrier to entry is high animation costs, production timelines, and audience building all require time and capital up front.
I wanted to test whether you could build an emotionally resonant, investor-ready kids IP using leaner tools, AI pipelines, and smart strategic planning from day one.
Solution :
I built Rupert from the ground up: tone of voice, character development, visual style, pitch deck, pilot episode concept, and brand strategy. Tools like AI voiceover and animation speed up production, while merch and publishing concepts are baked in from the start.
The plan includes audience validation through short-form content, early investor alignment, and a clear path from pilot to platform.
Challenge :
This is a zero-to-one project, which means balancing creativity with execution and momentum. Without a studio team, I’ve built the systems myself from story development and brand world to production testing and outreach materials.
The biggest challenge is pacing: building something meaningful without waiting for perfection.
Summary :
Rupert is still in development but the groundwork is real. This project shows how I approach brand creation at the earliest stage: high-concept, commercially sound, and structured for scale from day one.
More Projects
Brand Development
Rupert The Dog
Building a children's IP from scratch from voiceover pipeline to merch to investor strategy.
Year :
2025
Industry :
Kids Media
Client :
Personal Project
Project Duration :
On going
Problem :
Most kids' brands are built by studios with big budgets and slow pipelines. For independent creators, the barrier to entry is high animation costs, production timelines, and audience building all require time and capital up front.
I wanted to test whether you could build an emotionally resonant, investor-ready kids IP using leaner tools, AI pipelines, and smart strategic planning from day one.
Solution :
I built Rupert from the ground up: tone of voice, character development, visual style, pitch deck, pilot episode concept, and brand strategy. Tools like AI voiceover and animation speed up production, while merch and publishing concepts are baked in from the start.
The plan includes audience validation through short-form content, early investor alignment, and a clear path from pilot to platform.
Challenge :
This is a zero-to-one project, which means balancing creativity with execution and momentum. Without a studio team, I’ve built the systems myself from story development and brand world to production testing and outreach materials.
The biggest challenge is pacing: building something meaningful without waiting for perfection.
Summary :
Rupert is still in development but the groundwork is real. This project shows how I approach brand creation at the earliest stage: high-concept, commercially sound, and structured for scale from day one.
More Projects
Brand Development
Rupert The Dog
Building a children's IP from scratch from voiceover pipeline to merch to investor strategy.
Year :
2025
Industry :
Kids Media
Client :
Personal Project
Project Duration :
On going
Problem :
Most kids' brands are built by studios with big budgets and slow pipelines. For independent creators, the barrier to entry is high animation costs, production timelines, and audience building all require time and capital up front.
I wanted to test whether you could build an emotionally resonant, investor-ready kids IP using leaner tools, AI pipelines, and smart strategic planning from day one.
Solution :
I built Rupert from the ground up: tone of voice, character development, visual style, pitch deck, pilot episode concept, and brand strategy. Tools like AI voiceover and animation speed up production, while merch and publishing concepts are baked in from the start.
The plan includes audience validation through short-form content, early investor alignment, and a clear path from pilot to platform.
Challenge :
This is a zero-to-one project, which means balancing creativity with execution and momentum. Without a studio team, I’ve built the systems myself from story development and brand world to production testing and outreach materials.
The biggest challenge is pacing: building something meaningful without waiting for perfection.
Summary :
Rupert is still in development but the groundwork is real. This project shows how I approach brand creation at the earliest stage: high-concept, commercially sound, and structured for scale from day one.