About me
Kieren james
I’m a brand builder and market strategist specialising in launching and scaling products across Southeast and East Asia. Over the last 12+ years, I’ve led go-to-market strategies, brand development, and commercial growth for spirits, F&B, and early-stage ventures, working with both global names and independent challengers.
My approach blends creative direction with commercial discipline making sure every idea has the structure, systems, and market fit to actually perform. Whether it’s building a brand from scratch, entering new markets, or turning attention into revenue, I focus on work that s actionable, scaleable and durable.
what I can do for you
As a brand builder, I create strategies and systems that take ideas to market and make them work.
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
MY JOURNEY IN BRAND & CREATIVE STRATEGY
I understand Southeast Asia’s premium market from every angle supply, demand, and everything in between built from years navigating both established corporations and agile startups.
My Tech Stack
I build brands and strategies with precision mixing creative, technical, and AI-powered tools to take ideas from concept to market.
Notions
My central hub for systems, documentation, and cross-team alignment.
Notions
My central hub for systems, documentation, and cross-team alignment.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
CHAT GPT PRO
Content, strategy, and ideation on demand.
CHAT GPT PRO
Content, strategy, and ideation on demand.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Canva Pro
Quick-turn brand assets, decks, and social content.
Canva Pro
Quick-turn brand assets, decks, and social content.
GitHub
Version control and collaborative development for web and app projects.
GitHub
Version control and collaborative development for web and app projects.
CapCut
Efficient, on-brand video editing for social and digital.
CapCut
Efficient, on-brand video editing for social and digital.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Word Press
Customisable, scalable websites for content-led projects.
Word Press
Customisable, scalable websites for content-led projects.
Monday
Project management and workflows.
Monday
Project management and workflows.
Slack
Team Communications
Slack
Team Communications
Strategy-First Brand Building
I combine on-the-ground insight with creative precision to solve brand challenges and create concepts that work in the real world not just on paper. Every stage is designed to bridge market opportunity with brand storytelling that sells.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
Work With Me on Your Next Move
Whether you need a market-entry strategy, brand launch plan, or creative direction, I work with you to turn bold ideas into commercially sound results.
About me
Kieren james
I’m a brand builder and market strategist specialising in launching and scaling products across Southeast and East Asia. Over the last 12+ years, I’ve led go-to-market strategies, brand development, and commercial growth for spirits, F&B, and early-stage ventures, working with both global names and independent challengers.
My approach blends creative direction with commercial discipline making sure every idea has the structure, systems, and market fit to actually perform. Whether it’s building a brand from scratch, entering new markets, or turning attention into revenue, I focus on work that s actionable, scaleable and durable.
what I can do for you
As a brand builder, I create strategies and systems that take ideas to market and make them work.
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
MY JOURNEY IN BRAND & CREATIVE STRATEGY
I understand Southeast Asia’s premium market from every angle supply, demand, and everything in between built from years navigating both established corporations and agile startups.
My Tech Stack
I build brands and strategies with precision mixing creative, technical, and AI-powered tools to take ideas from concept to market.
Notions
My central hub for systems, documentation, and cross-team alignment.
Notions
My central hub for systems, documentation, and cross-team alignment.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
CHAT GPT PRO
Content, strategy, and ideation on demand.
CHAT GPT PRO
Content, strategy, and ideation on demand.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Canva Pro
Quick-turn brand assets, decks, and social content.
Canva Pro
Quick-turn brand assets, decks, and social content.
GitHub
Version control and collaborative development for web and app projects.
GitHub
Version control and collaborative development for web and app projects.
CapCut
Efficient, on-brand video editing for social and digital.
CapCut
Efficient, on-brand video editing for social and digital.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Word Press
Customisable, scalable websites for content-led projects.
Word Press
Customisable, scalable websites for content-led projects.
Monday
Project management and workflows.
Monday
Project management and workflows.
Slack
Team Communications
Slack
Team Communications
Strategy-First Brand Building
I combine on-the-ground insight with creative precision to solve brand challenges and create concepts that work in the real world not just on paper. Every stage is designed to bridge market opportunity with brand storytelling that sells.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
Work With Me on Your Next Move
Whether you need a market-entry strategy, brand launch plan, or creative direction, I work with you to turn bold ideas into commercially sound results.
About me
Kieren james
I’m a brand builder and market strategist specialising in launching and scaling products across Southeast and East Asia. Over the last 12+ years, I’ve led go-to-market strategies, brand development, and commercial growth for spirits, F&B, and early-stage ventures, working with both global names and independent challengers.
My approach blends creative direction with commercial discipline making sure every idea has the structure, systems, and market fit to actually perform. Whether it’s building a brand from scratch, entering new markets, or turning attention into revenue, I focus on work that s actionable, scaleable and durable.
what I can do for you
As a brand builder, I create strategies and systems that take ideas to market and make them work.
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
1. Build A Brand
Define your story, purpose, and positioning
Craft a look, feel, and voice that resonates
Arm you with a toolkit: messaging, assets, brand guidelines
2. Launch it
Launch strategy without the guesswork
Sales and marketing assets that cut through
Align your teams so nothing slips
3. Scale it
Expand with precision: market entry, pricing, localisation
Activate channels and partners with clarity
Track what matters with metrics that mean business
4. Make It Work
Turn strategy into reliable habits
Streamline workflows. Remove friction.
Be the sounding board when things go sideways
MY JOURNEY IN BRAND & CREATIVE STRATEGY
I understand Southeast Asia’s premium market from every angle supply, demand, and everything in between built from years navigating both established corporations and agile startups.
My Tech Stack
I build brands and strategies with precision mixing creative, technical, and AI-powered tools to take ideas from concept to market.
Notions
My central hub for systems, documentation, and cross-team alignment.
Notions
My central hub for systems, documentation, and cross-team alignment.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Procreate
Hand-drawn illustrations and concept visuals on the fly.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
Google Workspace
Docs, Sheets, and Slides for fast, collaborative execution.
CHAT GPT PRO
Content, strategy, and ideation on demand.
CHAT GPT PRO
Content, strategy, and ideation on demand.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Kling Ai
Cutting-edge AI for video generation and visual experimentation.
Canva Pro
Quick-turn brand assets, decks, and social content.
Canva Pro
Quick-turn brand assets, decks, and social content.
GitHub
Version control and collaborative development for web and app projects.
GitHub
Version control and collaborative development for web and app projects.
CapCut
Efficient, on-brand video editing for social and digital.
CapCut
Efficient, on-brand video editing for social and digital.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites fast, flexible, and no code.
Word Press
Customisable, scalable websites for content-led projects.
Word Press
Customisable, scalable websites for content-led projects.
Monday
Project management and workflows.
Monday
Project management and workflows.
Slack
Team Communications
Slack
Team Communications
Strategy-First Brand Building
I combine on-the-ground insight with creative precision to solve brand challenges and create concepts that work in the real world not just on paper. Every stage is designed to bridge market opportunity with brand storytelling that sells.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
01.
Market Immersion & Research
I deep dive into the brand, its category, competitors, and culture identifying where the opportunities are and how we’ll stand out in-market.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
02.
Strategic Positioning & Concept Development
Define the brand’s market role, audience fit, and creative direction. This is where we set the tone, story, and commercial angle.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
03.
Go-to-Market Blueprint
I map the launch or growth plan channel mix, brand touchpoints, partnerships, and activation tactics so execution is precise.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
04.
Execution & Activation
From launch events to on-trade activations, social campaigns to retail presence I bring the plan to life, managing every moving part.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
05.
Review & Scale
Post-launch, I track impact, identify what’s working, and scale the winning plays into new markets or deeper penetration.
Work With Me on Your Next Move
Whether you need a market-entry strategy, brand launch plan, or creative direction, I work with you to turn bold ideas into commercially sound results.